Food blogging represents an intricate interweaving of gourmet interest, food blogging and photography in the pursuit of food lovers’ (and non-foodies’) desire for gastronomic delights. Most blogs now use images taken by the blogger himself/herself or some of them specialize in food photography, particularly when it comes to food blogging. The proliferation of blogs is indicative of the fact that food is no longer a matter of necessity; it is now an avenue for those who want to express their creativity. The need for bloggers to find new ways of entertaining their readers has given rise to the creation of food blogs. The number of blogs out there tells us that the passion for food continues to be very high among foodies.
Food blogging is just another avenue for foodies to express themselves, especially in the case of recipe creation. There are many food bloggers who choose to showcase their creative abilities through their blogs and recipes. Some people create a food blog for the sole purpose of showing off what they do in their free time while others use their blog to generate profits through advertisements and sponsorship deals. Food bloggers can use their blogs to invite other food bloggers to share recipes and ideas so that the food blog could grow organically and without any external intervention. Most bloggers, however, prefer to keep their blogs as purely personal outlets for sharing food-related thoughts and experiences.
The fact that food blogging has reached dizzying heights in popularity in a relatively short period of time also means that there are more opportunities for food bloggers to promote themselves and their recipes online. One of the most popular social media platforms, instagram, has now made it possible for food bloggers to add images and recipes to their page, thereby building up more exposure for themselves and their products. Apart from instagram, several blog directories like Rssbox, Buzzle and JustHost allow the submission of blog posts as attachments to social media platforms such as Facebook and Twitter. The internet has become an increasingly important part of the lives of millions of people, which is why food blogging is likely to stay for a long time to come.
